温暖你温暖我
发表于 2022-11-16 16:31:54
比喻越神，文案越稳
<blockquote style="box-sizing: border-box; border-width: 0px 0px 0px 3px; border-top-style: initial; border-right-style: initial; border-bottom-style: initial; border-left-style: solid; border-top-color: initial; border-right-color: initial; border-bottom-color: initial; border-left-color: rgb(0, 0, 0); border-image: initial; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin: 30px 0px 20px; outline: 0px; padding: 10px 20px; vertical-align: baseline; hyphens: none; quotes: none; letter-spacing: 0.01rem; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);"><p style="box-sizing: border-box; border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin-top: 0px; margin-bottom: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">传神的比喻如何写？好文案要有好比喻？这篇文章详细介绍了如何利用巧妙的比喻写出传神好文案的方法，并引用各种例子来教你学会。推荐做文案策划和想了解的童鞋阅读。</p></blockquote><p style="box-sizing: border-box; border: 0px; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin-top: 0px; margin-bottom: 15px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);"></p><p style="box-sizing: border-box; border: 0px; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin-top: 0px; margin-bottom: 15px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);">济慈写接吻——<span style="box-sizing: border-box; border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">“像两句诗，把韵押上”</span></p><p style="box-sizing: border-box; border: 0px; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin-top: 0px; margin-bottom: 15px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);">好一句神仙比喻。</p><p style="box-sizing: border-box; border: 0px; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin-top: 0px; margin-bottom: 15px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);">因为人和人的感受并不相通，所以人类发明了“比喻”。</p><p style="box-sizing: border-box; border: 0px; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin-top: 0px; margin-bottom: 15px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);">比喻人人都会，3岁小孩叫你起床时会喊：你这个大懒虫；卖桔子的老奶奶会写：甜过初恋~</p><p style="box-sizing: border-box; border: 0px; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin-top: 0px; margin-bottom: 15px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);">但比喻也很难，精妙的比喻，总是可遇不可求，大多数的比喻都是人云亦云。</p><p style="box-sizing: border-box; border: 0px; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin-top: 0px; margin-bottom: 15px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);">正如亚里士多德说的：比喻是天才的标志。</p><p style="box-sizing: border-box; border: 0px; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin-top: 0px; margin-bottom: 15px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);">鲁迅也说过：第1个把女人比作鲜花的是天才，第2个是人才，第100个就是蠢才。</p><p style="box-sizing: border-box; border: 0px; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin-top: 0px; margin-bottom: 15px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);">如此看来，比喻也很“危险”，因为天才和蠢材之间只隔了一朵花的距离，一个陈词滥调的比喻，很可能让文案也坠入平庸。</p><p style="box-sizing: border-box; border: 0px; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin-top: 0px; margin-bottom: 15px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);">所以如何让比喻足够精妙，远离俗套，起到给文案加分的作用？</p><p style="box-sizing: border-box; border: 0px; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin-top: 0px; margin-bottom: 15px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);">秘密就藏在济慈这句诗当中：</p><p style="box-sizing: border-box; border: 0px; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin-top: 0px; margin-bottom: 15px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">（接吻）像两句诗，把韵押上。</span></p><p style="box-sizing: border-box; border: 0px; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin-top: 0px; margin-bottom: 15px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);">这句比喻句有两个特点：</p><p style="box-sizing: border-box; border: 0px; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin-top: 0px; margin-bottom: 15px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);">一是本体和喻体相距很远，把一种动作（两人接吻）比喻为一种文体（诗），极富想象力。</p><p style="box-sizing: border-box; border: 0px; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin-top: 0px; margin-bottom: 15px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);">二是加上了一个动态过程（把韵押上），让句子有了动态的画面。</p><p style="box-sizing: border-box; border: 0px; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin-top: 0px; margin-bottom: 15px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);">而这恰好道出了比喻的精髓。</p><h2 class="nav-point" id="article_nav_0" style="box-sizing: border-box; border-width: 0px 0px 1px; border-top-style: initial; border-right-style: initial; border-bottom-style: solid; border-left-style: initial; border-top-color: initial; border-right-color: initial; border-bottom-color: rgba(0, 0, 0, 0.1); border-left-color: initial; border-image: initial; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; font-size: 18px; margin: 30px 0px 10px; outline: 0px; padding: 0px 0px 8px; vertical-align: baseline; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);">01 本体&喻体，神似形远</h2><p style="box-sizing: border-box; border: 0px; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin-top: 0px; margin-bottom: 15px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);">比喻的基础是相似性，当属性相近，属类相远，比喻就会相对巧妙。</p><p style="box-sizing: border-box; border: 0px; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin-top: 0px; margin-bottom: 15px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);">好比一种在茫茫世界两端，穿越人海相遇的感觉，一种冥冥之中的天作之合，让人感到出乎意料又合乎情理，从而留下深刻的印象，那么传播的目的就达到了。</p><p style="box-sizing: border-box; border: 0px; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin-top: 0px; margin-bottom: 15px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);">比如形容天空蓝，如果说：<span style="box-sizing: border-box; border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">“天空蓝得像一块画布。”</span>很贴切，但两者属类相近，就略显普通。</p><p style="box-sizing: border-box; border: 0px; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin-top: 0px; margin-bottom: 15px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);">但如果说：<span style="box-sizing: border-box; border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">“天空蓝得像一页童话。”</span>感觉就不同了，童话是抽象概念，用抽象比喻具象，更能打开想象空间。</p><p style="box-sizing: border-box; border: 0px; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin-top: 0px; margin-bottom: 15px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);">这种属类相远的本体和喻体，常见的有这么几种组合：</p><h3 style="box-sizing: border-box; border-width: 0px 0px 0px 4px; border-top-style: initial; border-right-style: initial; border-bottom-style: initial; border-left-style: solid; border-top-color: initial; border-right-color: initial; border-bottom-color: initial; border-left-color: rgba(0, 0, 0, 0.1); border-image: initial; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; font-size: 16px; margin: 30px 0px 10px; outline: 0px; padding: 0px 0px 0px 9px; vertical-align: baseline; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);">1. 抽象 VS 具体</h3><p style="box-sizing: border-box; border: 0px; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin-top: 0px; margin-bottom: 15px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);">把“抽象事物”比作“具体事物”，使之更加具体可感。</p><p style="box-sizing: border-box; border: 0px; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin-top: 0px; margin-bottom: 15px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);">※ 例句：</p><blockquote style="box-sizing: border-box; border-width: 0px 0px 0px 3px; border-top-style: initial; border-right-style: initial; border-bottom-style: initial; border-left-style: solid; border-top-color: initial; border-right-color: initial; border-bottom-color: initial; border-left-color: rgb(0, 0, 0); border-image: initial; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin: 30px 0px 20px; outline: 0px; padding: 10px 20px; vertical-align: baseline; hyphens: none; quotes: none; letter-spacing: 0.01rem; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);"><p style="box-sizing: border-box; border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin-top: 0px; margin-bottom: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="box-sizing: border-box; border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">人死了，就像水消失在水中。</span></p><p style="box-sizing: border-box; border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin-top: 0px; margin-bottom: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">——博尔赫斯</p></blockquote><p style="box-sizing: border-box; border: 0px; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin-top: 0px; margin-bottom: 15px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);">把“死亡”这种抽象的过程，用一个看得见的“水消失在水中”，表现出生命消逝的了无踪迹。</p><p style="box-sizing: border-box; border: 0px; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin-top: 0px; margin-bottom: 15px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);">※文案例句：</p><p style="box-sizing: border-box; border: 0px; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin-top: 0px; margin-bottom: 15px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);"></p><blockquote style="box-sizing: border-box; border-width: 0px 0px 0px 3px; border-top-style: initial; border-right-style: initial; border-bottom-style: initial; border-left-style: solid; border-top-color: initial; border-right-color: initial; border-bottom-color: initial; border-left-color: rgb(0, 0, 0); border-image: initial; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin: 30px 0px 20px; outline: 0px; padding: 10px 20px; vertical-align: baseline; hyphens: none; quotes: none; letter-spacing: 0.01rem; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);"><p style="box-sizing: border-box; border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin-top: 0px; margin-bottom: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="box-sizing: border-box; border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">洗手，就像刚切完墨西哥辣椒接着要摘隐形眼镜那样洗手。</span></p><p style="box-sizing: border-box; border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin-top: 0px; margin-bottom: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">——美国疫情期间的洗手公益广告</p></blockquote><p style="box-sizing: border-box; border: 0px; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin-top: 0px; margin-bottom: 15px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);">洗手是一个具体动作，但具体洗多干净就是一个很抽象的概念，这里用一个美国人熟悉的具体场景“刚切完墨西哥辣椒就手伸到眼睛里摘隐形眼镜”——能洗多干净就洗多干净。</p><p style="box-sizing: border-box; border: 0px; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin-top: 0px; margin-bottom: 15px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);">把“具体事物”比作“抽象事物”，则可以让感受更深入人心。</p><p style="box-sizing: border-box; border: 0px; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin-top: 0px; margin-bottom: 15px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);">※例句：</p><blockquote style="box-sizing: border-box; border-width: 0px 0px 0px 3px; border-top-style: initial; border-right-style: initial; border-bottom-style: initial; border-left-style: solid; border-top-color: initial; border-right-color: initial; border-bottom-color: initial; border-left-color: rgb(0, 0, 0); border-image: initial; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin: 30px 0px 20px; outline: 0px; padding: 10px 20px; vertical-align: baseline; hyphens: none; quotes: none; letter-spacing: 0.01rem; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);"><p style="box-sizing: border-box; border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin-top: 0px; margin-bottom: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="box-sizing: border-box; border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">雨后的空气，清新得像一场大病初愈。</span></p><p style="box-sizing: border-box; border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin-top: 0px; margin-bottom: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">——陈先发</p></blockquote><p style="box-sizing: border-box; border: 0px; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin-top: 0px; margin-bottom: 15px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);">把具体的空气比作一种抽象的身心体验“大病初愈”，将雨后空气带给人的舒爽体验，变得更让人感同身受。</p><p style="box-sizing: border-box; border: 0px; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin-top: 0px; margin-bottom: 15px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);">※文案例句：</p><blockquote style="box-sizing: border-box; border-width: 0px 0px 0px 3px; border-top-style: initial; border-right-style: initial; border-bottom-style: initial; border-left-style: solid; border-top-color: initial; border-right-color: initial; border-bottom-color: initial; border-left-color: rgb(0, 0, 0); border-image: initial; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin: 30px 0px 20px; outline: 0px; padding: 10px 20px; vertical-align: baseline; hyphens: none; quotes: none; letter-spacing: 0.01rem; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);"><p style="box-sizing: border-box; border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin-top: 0px; margin-bottom: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="box-sizing: border-box; border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">用这相机拍东西，好像在读一首诗。</span></p><p style="box-sizing: border-box; border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin-top: 0px; margin-bottom: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">——某相机</p></blockquote><p style="box-sizing: border-box; border: 0px; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin-top: 0px; margin-bottom: 15px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);">把具象的照片，比喻为抽象的诗，让人从感性层面体会到照片的诗意与美好。</p><h3 style="box-sizing: border-box; border-width: 0px 0px 0px 4px; border-top-style: initial; border-right-style: initial; border-bottom-style: initial; border-left-style: solid; border-top-color: initial; border-right-color: initial; border-bottom-color: initial; border-left-color: rgba(0, 0, 0, 0.1); border-image: initial; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; font-size: 16px; margin: 30px 0px 10px; outline: 0px; padding: 0px 0px 0px 9px; vertical-align: baseline; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);">2. 宏大 VS 微小</h3><p style="box-sizing: border-box; border: 0px; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin-top: 0px; margin-bottom: 15px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);">“宏大”与“微小”之间的比喻，会给人一种奇妙的空间伸缩体验，从而引发更丰富的联想。</p><p style="box-sizing: border-box; border: 0px; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin-top: 0px; margin-bottom: 15px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);">※例句：</p><blockquote style="box-sizing: border-box; border-width: 0px 0px 0px 3px; border-top-style: initial; border-right-style: initial; border-bottom-style: initial; border-left-style: solid; border-top-color: initial; border-right-color: initial; border-bottom-color: initial; border-left-color: rgb(0, 0, 0); border-image: initial; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin: 30px 0px 20px; outline: 0px; padding: 10px 20px; vertical-align: baseline; hyphens: none; quotes: none; letter-spacing: 0.01rem; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);"><p style="box-sizing: border-box; border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin-top: 0px; margin-bottom: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="box-sizing: border-box; border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">“在那黑压压的眉毛与睫毛底下，眼睛像风吹过的早稻田，时而露出稻子下的水的青光，一闪，又暗下去了”。</span></p><p style="box-sizing: border-box; border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin-top: 0px; margin-bottom: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">——张爱玲</p></blockquote><p style="box-sizing: border-box; border: 0px; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin-top: 0px; margin-bottom: 15px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);">把眼睛比作稻田，通过风吹稻田的水光浮影与眼波的流转找到共同之处，眼睛的微小与稻田的广袤形成一种奇特的比喻效果。</p><p style="box-sizing: border-box; border: 0px; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin-top: 0px; margin-bottom: 15px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);">※文案例句：</p><blockquote style="box-sizing: border-box; border-width: 0px 0px 0px 3px; border-top-style: initial; border-right-style: initial; border-bottom-style: initial; border-left-style: solid; border-top-color: initial; border-right-color: initial; border-bottom-color: initial; border-left-color: rgb(0, 0, 0); border-image: initial; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin: 30px 0px 20px; outline: 0px; padding: 10px 20px; vertical-align: baseline; hyphens: none; quotes: none; letter-spacing: 0.01rem; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);"><p style="box-sizing: border-box; border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin-top: 0px; margin-bottom: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="box-sizing: border-box; border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">整个城市都是我的咖啡馆。</span></p><p style="box-sizing: border-box; border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin-top: 0px; margin-bottom: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">——台湾CITY CAFÉ</p></blockquote><p style="box-sizing: border-box; border: 0px; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin-top: 0px; margin-bottom: 15px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);">把偌大的城市比作一间小小的咖啡馆，比喻大胆又生动，体现出了CITY CAFÉ门店多的特点。曾经连续三年获得过“台湾广告流行语金句奖”。</p><h3 style="box-sizing: border-box; border-width: 0px 0px 0px 4px; border-top-style: initial; border-right-style: initial; border-bottom-style: initial; border-left-style: solid; border-top-color: initial; border-right-color: initial; border-bottom-color: initial; border-left-color: rgba(0, 0, 0, 0.1); border-image: initial; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; font-size: 16px; margin: 30px 0px 10px; outline: 0px; padding: 0px 0px 0px 9px; vertical-align: baseline; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);">3. 老常识 VS 新认知</h3><p style="box-sizing: border-box; border: 0px; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin-top: 0px; margin-bottom: 15px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);">打破固有认知的观点，总是能让人印象深刻，例如北野武这句名言：</p><blockquote style="box-sizing: border-box; border-width: 0px 0px 0px 3px; border-top-style: initial; border-right-style: initial; border-bottom-style: initial; border-left-style: solid; border-top-color: initial; border-right-color: initial; border-bottom-color: initial; border-left-color: rgb(0, 0, 0); border-image: initial; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin: 30px 0px 20px; outline: 0px; padding: 10px 20px; vertical-align: baseline; hyphens: none; quotes: none; letter-spacing: 0.01rem; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);"><p style="box-sizing: border-box; border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin-top: 0px; margin-bottom: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="box-sizing: border-box; border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">父母应该成为孩子人生道路上</span></p><p style="box-sizing: border-box; border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin-top: 0px; margin-bottom: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="box-sizing: border-box; border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">遇到的第一块绊脚石</span></p><p style="box-sizing: border-box; border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin-top: 0px; margin-bottom: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">——北野武</p></blockquote><p style="box-sizing: border-box; border: 0px; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin-top: 0px; margin-bottom: 15px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);">说好的“父爱如山，母爱如水”呢？但北野武是这么解释的：</p><p style="box-sizing: border-box; border: 0px; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin-top: 0px; margin-bottom: 15px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);">北野武认为孩子一旦长大成人，步入社会，等待他们的就是一个“说不行就不行”的世界，一个冷风吹的世界，没有经历父母这第一块绊脚石的历练，在遭遇困境时缺乏起码的忍耐力，这样的人可能会被社会所淘汰。</p><p style="box-sizing: border-box; border: 0px; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin-top: 0px; margin-bottom: 15px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);">这种打破以往认知的比喻，只要能够自圆其说，往往就可以让人印象深刻。</p><p style="box-sizing: border-box; border: 0px; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin-top: 0px; margin-bottom: 15px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);">※文案例句：</p><blockquote style="box-sizing: border-box; border-width: 0px 0px 0px 3px; border-top-style: initial; border-right-style: initial; border-bottom-style: initial; border-left-style: solid; border-top-color: initial; border-right-color: initial; border-bottom-color: initial; border-left-color: rgb(0, 0, 0); border-image: initial; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin: 30px 0px 20px; outline: 0px; padding: 10px 20px; vertical-align: baseline; hyphens: none; quotes: none; letter-spacing: 0.01rem; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);"><p style="box-sizing: border-box; border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin-top: 0px; margin-bottom: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="box-sizing: border-box; border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">世界上有一种专门拆散亲子关系的怪物，叫做长大。</span></p><p style="box-sizing: border-box; border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin-top: 0px; margin-bottom: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">——台湾奇美液晶电视</p></blockquote><p style="box-sizing: border-box; border: 0px; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin-top: 0px; margin-bottom: 15px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);">在以往认知里，父母总是盼着孩子长大，而这里却把“长大”黑化为一种可怕的“怪兽”，不能说是前所未有吧，只能说是闻所未闻。</p><p style="box-sizing: border-box; border: 0px; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin-top: 0px; margin-bottom: 15px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);">但事实的确如此，随着孩子长大慢慢独立，和父母间的亲密度自然就会降低，由此提醒父母们珍惜与孩子的亲密时光，比如一起多看看电视。</p><p style="box-sizing: border-box; border: 0px; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin-top: 0px; margin-bottom: 15px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);">一切相远的事物间，只要找到神似的属性，差距越远，比喻越神，再来看几个其他的例子：</p><p style="box-sizing: border-box; border: 0px; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin-top: 0px; margin-bottom: 15px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);">⊙ 人——物：</p><blockquote style="box-sizing: border-box; border-width: 0px 0px 0px 3px; border-top-style: initial; border-right-style: initial; border-bottom-style: initial; border-left-style: solid; border-top-color: initial; border-right-color: initial; border-bottom-color: initial; border-left-color: rgb(0, 0, 0); border-image: initial; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin: 30px 0px 20px; outline: 0px; padding: 10px 20px; vertical-align: baseline; hyphens: none; quotes: none; letter-spacing: 0.01rem; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);"><p style="box-sizing: border-box; border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin-top: 0px; margin-bottom: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="box-sizing: border-box; border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">John Coltrane有一次掉了一颗门牙，Miles Davis说他笑起來像钢琴。</span></p></blockquote><p style="box-sizing: border-box; border: 0px; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin-top: 0px; margin-bottom: 15px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);">⊙物——人：</p><blockquote style="box-sizing: border-box; border-width: 0px 0px 0px 3px; border-top-style: initial; border-right-style: initial; border-bottom-style: initial; border-left-style: solid; border-top-color: initial; border-right-color: initial; border-bottom-color: initial; border-left-color: rgb(0, 0, 0); border-image: initial; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin: 30px 0px 20px; outline: 0px; padding: 10px 20px; vertical-align: baseline; hyphens: none; quotes: none; letter-spacing: 0.01rem; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);"><p style="box-sizing: border-box; border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin-top: 0px; margin-bottom: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="box-sizing: border-box; border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">如果没有西贝柳斯，芬兰就成了哑巴。</span></p><p style="box-sizing: border-box; border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin-top: 0px; margin-bottom: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">——李欣频</p></blockquote><p style="box-sizing: border-box; border: 0px; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin-top: 0px; margin-bottom: 15px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);">⊙电商——食物：</p><blockquote style="box-sizing: border-box; border-width: 0px 0px 0px 3px; border-top-style: initial; border-right-style: initial; border-bottom-style: initial; border-left-style: solid; border-top-color: initial; border-right-color: initial; border-bottom-color: initial; border-left-color: rgb(0, 0, 0); border-image: initial; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin: 30px 0px 20px; outline: 0px; padding: 10px 20px; vertical-align: baseline; hyphens: none; quotes: none; letter-spacing: 0.01rem; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);"><p style="box-sizing: border-box; border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin-top: 0px; margin-bottom: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="box-sizing: border-box; border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">电商在美国是甜点，在中国是主食。</span></p><p style="box-sizing: border-box; border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin-top: 0px; margin-bottom: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">——马云</p></blockquote><h2 class="nav-point" id="article_nav_1" style="box-sizing: border-box; border-width: 0px 0px 1px; border-top-style: initial; border-right-style: initial; border-bottom-style: solid; border-left-style: initial; border-top-color: initial; border-right-color: initial; border-bottom-color: rgba(0, 0, 0, 0.1); border-left-color: initial; border-image: initial; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; font-size: 18px; margin: 30px 0px 10px; outline: 0px; padding: 0px 0px 8px; vertical-align: baseline; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);">02 比喻+动词，jpg秒变avi</h2><p style="box-sizing: border-box; border: 0px; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin-top: 0px; margin-bottom: 15px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);">如何把文字变成图片？一个比喻足矣，如何让图片“动”起来，那就需要再加一点动词。</p><p style="box-sizing: border-box; border: 0px; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin-top: 0px; margin-bottom: 15px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);">《华尔街日报是如何讲故事》一书中有一个很好的例子：</p><blockquote style="box-sizing: border-box; border-width: 0px 0px 0px 3px; border-top-style: initial; border-right-style: initial; border-bottom-style: initial; border-left-style: solid; border-top-color: initial; border-right-color: initial; border-bottom-color: initial; border-left-color: rgb(0, 0, 0); border-image: initial; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin: 30px 0px 20px; outline: 0px; padding: 10px 20px; vertical-align: baseline; hyphens: none; quotes: none; letter-spacing: 0.01rem; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);"><p style="box-sizing: border-box; border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin-top: 0px; margin-bottom: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="box-sizing: border-box; border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">在平原上坐落着一座座天然气加工厂，看上去如同银色的蜘蛛。</span></p></blockquote><p style="box-sizing: border-box; border: 0px; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin-top: 0px; margin-bottom: 15px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);">将“天然气加工厂”比作“银色的蜘蛛”，这个比喻非常形象，画面有了，但却还是静态的，是图片格式的jpg文件。如果改为：</p><blockquote style="box-sizing: border-box; border-width: 0px 0px 0px 3px; border-top-style: initial; border-right-style: initial; border-bottom-style: initial; border-left-style: solid; border-top-color: initial; border-right-color: initial; border-bottom-color: initial; border-left-color: rgb(0, 0, 0); border-image: initial; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin: 30px 0px 20px; outline: 0px; padding: 10px 20px; vertical-align: baseline; hyphens: none; quotes: none; letter-spacing: 0.01rem; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);"><p style="box-sizing: border-box; border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin-top: 0px; margin-bottom: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="box-sizing: border-box; border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">一座座天然气加工厂如同银色的蜘蛛「蹲伏」在平原上。</span></p></blockquote><p style="box-sizing: border-box; border: 0px; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin-top: 0px; margin-bottom: 15px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);">加入一个和喻体属性相关的动词「蹲伏」，动画感立刻扑面而来，如同变成了视频格式的avi文件。</p><p style="box-sizing: border-box; border: 0px; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin-top: 0px; margin-bottom: 15px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);">再来看几个例子，看它们如何用一个动词让比喻呈现的画面变得更富生机活力，仿佛要从字里行间跳跃出来。</p><blockquote style="box-sizing: border-box; border-width: 0px 0px 0px 3px; border-top-style: initial; border-right-style: initial; border-bottom-style: initial; border-left-style: solid; border-top-color: initial; border-right-color: initial; border-bottom-color: initial; border-left-color: rgb(0, 0, 0); border-image: initial; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin: 30px 0px 20px; outline: 0px; padding: 10px 20px; vertical-align: baseline; hyphens: none; quotes: none; letter-spacing: 0.01rem; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);"><p style="box-sizing: border-box; border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin-top: 0px; margin-bottom: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="box-sizing: border-box; border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">颂莲的心里很潮湿，一种陌生的欲望像风一样「灌」进身体。</span></p><p style="box-sizing: border-box; border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin-top: 0px; margin-bottom: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">——苏童《妻妾成群》</p></blockquote><p style="box-sizing: border-box; border: 0px; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin-top: 0px; margin-bottom: 15px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);">将欲望比作一阵风「灌」进身体，把欲望从无到有，陡然迷住心智的过程展现得生动可见。</p><blockquote style="box-sizing: border-box; border-width: 0px 0px 0px 3px; border-top-style: initial; border-right-style: initial; border-bottom-style: initial; border-left-style: solid; border-top-color: initial; border-right-color: initial; border-bottom-color: initial; border-left-color: rgb(0, 0, 0); border-image: initial; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin: 30px 0px 20px; outline: 0px; padding: 10px 20px; vertical-align: baseline; hyphens: none; quotes: none; letter-spacing: 0.01rem; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);"><p style="box-sizing: border-box; border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin-top: 0px; margin-bottom: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="box-sizing: border-box; border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">他们俩呢，只是很愿意在一处谈谈坐坐，都到岁数了，心里不是没有。只是像一片薄薄的云，「飘」过来，飘过去，下不成雨。</span></p><p style="box-sizing: border-box; border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin-top: 0px; margin-bottom: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">——汪曾祺 《大淖记事》</p></blockquote><p style="box-sizing: border-box; border: 0px; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin-top: 0px; margin-bottom: 15px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);">把互相有意却都不愿戳破的二人那种缥缈的心思，比作两片稀薄的云一样飘忽不定，忽闪忽现，永远无法产生交集，落下雨滴。</p><p style="box-sizing: border-box; border: 0px; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin-top: 0px; margin-bottom: 15px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);">这种“比喻+喻体相关动词”的表达方式，不仅可以让本体具有喻体的形象，还赋予其喻体的动态属性，呈现出电影画面般的表达效果。</p><h2 class="nav-point" id="article_nav_2" style="box-sizing: border-box; border-width: 0px 0px 1px; border-top-style: initial; border-right-style: initial; border-bottom-style: solid; border-left-style: initial; border-top-color: initial; border-right-color: initial; border-bottom-color: rgba(0, 0, 0, 0.1); border-left-color: initial; border-image: initial; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; font-size: 18px; margin: 30px 0px 10px; outline: 0px; padding: 0px 0px 8px; vertical-align: baseline; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);">03 比喻+画面，图文间的化学反应</h2><p style="box-sizing: border-box; border: 0px; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin-top: 0px; margin-bottom: 15px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);">另外对于广告文案而言，文案不是孤立存在的，有时还需要画面相配合。</p><p style="box-sizing: border-box; border: 0px; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin-top: 0px; margin-bottom: 15px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);">如果将比喻与画面有机结合，将能起到一种图与文之间的化学反应，给人感知更强烈。</p><p style="box-sizing: border-box; border: 0px; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin-top: 0px; margin-bottom: 15px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);">※ 举例：</p><p style="box-sizing: border-box; border: 0px; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin-top: 0px; margin-bottom: 15px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);"> </p><p style="box-sizing: border-box; border: 0px; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin-top: 0px; margin-bottom: 15px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);"></p><blockquote style="box-sizing: border-box; border-width: 0px 0px 0px 3px; border-top-style: initial; border-right-style: initial; border-bottom-style: initial; border-left-style: solid; border-top-color: initial; border-right-color: initial; border-bottom-color: initial; border-left-color: rgb(0, 0, 0); border-image: initial; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin: 30px 0px 20px; outline: 0px; padding: 10px 20px; vertical-align: baseline; hyphens: none; quotes: none; letter-spacing: 0.01rem; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);"><p style="box-sizing: border-box; border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin-top: 0px; margin-bottom: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="box-sizing: border-box; border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">（像气球远离仙人掌一样）保持距离。</span></p><p style="box-sizing: border-box; border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin-top: 0px; margin-bottom: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">——英国疫情期间的公益广告</p></blockquote><blockquote style="box-sizing: border-box; border-width: 0px 0px 0px 3px; border-top-style: initial; border-right-style: initial; border-bottom-style: initial; border-left-style: solid; border-top-color: initial; border-right-color: initial; border-bottom-color: initial; border-left-color: rgb(0, 0, 0); border-image: initial; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin: 30px 0px 20px; outline: 0px; padding: 10px 20px; vertical-align: baseline; hyphens: none; quotes: none; letter-spacing: 0.01rem; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);"><p style="box-sizing: border-box; border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin-top: 0px; margin-bottom: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="box-sizing: border-box; border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">你好我是PC——米切</span></p><p style="box-sizing: border-box; border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin-top: 0px; margin-bottom: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="box-sizing: border-box; border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">你好我是MAC——韦伯</span></p><p style="box-sizing: border-box; border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin-top: 0px; margin-bottom: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">——苹果</p></blockquote><p style="box-sizing: border-box; border: 0px; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin-top: 0px; margin-bottom: 15px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);">借用了英剧《米切与韦伯》中的两个主角，即使没看过电视剧，单从画面应该也能明白，广告将PC比作呆板木讷的米切，把MAC比作时尚有型的韦伯，你会选哪一个？就无需多言了吧。</p><p style="box-sizing: border-box; border: 0px; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin-top: 0px; margin-bottom: 15px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);"></p><p style="box-sizing: border-box; border: 0px; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin-top: 0px; margin-bottom: 15px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);"></p><blockquote style="box-sizing: border-box; border-width: 0px 0px 0px 3px; border-top-style: initial; border-right-style: initial; border-bottom-style: initial; border-left-style: solid; border-top-color: initial; border-right-color: initial; border-bottom-color: initial; border-left-color: rgb(0, 0, 0); border-image: initial; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin: 30px 0px 20px; outline: 0px; padding: 10px 20px; vertical-align: baseline; hyphens: none; quotes: none; letter-spacing: 0.01rem; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);"><p style="box-sizing: border-box; border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin-top: 0px; margin-bottom: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="box-sizing: border-box; border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">有些国家对待记者，就像你对待这支笔。</span></p><p style="box-sizing: border-box; border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin-top: 0px; margin-bottom: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">——无国界记者组织</p></blockquote><p style="box-sizing: border-box; border: 0px; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin-top: 0px; margin-bottom: 15px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);">把记者比作“笔杆子”是一个近乎陈词滥调的比喻了，但配合了这个画面之后，意义就完全不同了。</p><p style="box-sizing: border-box; border: 0px; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin-top: 0px; margin-bottom: 15px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);">这个广告用被咬坏脑袋、摔碎“流血”的笔，表达出在很多国家记者是危险的，在最需要新闻之光的地方，很多记者无法正常工作，甚至被监禁、折磨、杀害。</p><p style="box-sizing: border-box; border: 0px; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin-top: 0px; margin-bottom: 15px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);">这个文案与画面配合的比喻，生动又无情，魔幻又现实。</p><p style="box-sizing: border-box; border: 0px; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin-top: 0px; margin-bottom: 15px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);">这就是「比喻」，它让我们用一种全新的生动眼光来看待寻常旧事。</p><p style="box-sizing: border-box; border: 0px; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin-top: 0px; margin-bottom: 15px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);">最后送上一段神仙比喻的口诀：</p><blockquote style="box-sizing: border-box; border-width: 0px 0px 0px 3px; border-top-style: initial; border-right-style: initial; border-bottom-style: initial; border-left-style: solid; border-top-color: initial; border-right-color: initial; border-bottom-color: initial; border-left-color: rgb(0, 0, 0); border-image: initial; font-family: PingFang SC, Hiragino Sans GB, Microsoft YaHei, STHeiti, WenQuanYi Micro Hei, Helvetica, Arial, sans-serif; margin: 30px 0px 20px; outline: 0px; padding: 10px 20px; vertical-align: baseline; hyphens: none; quotes: none; letter-spacing: 0.01rem; color: rgba(0, 0, 0, 0.8); white-space: normal; background-color: rgb(255, 255, 255);"><p style="box-sizing: border-box; border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin-top: 0px; margin-bottom: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="box-sizing: border-box; border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">属性相近，属类相远，</span></p><p style="box-sizing: border-box; border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin-top: 0px; margin-bottom: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="box-sizing: border-box; border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">加点动词，配点画面。</span></p><p style="box-sizing: border-box; border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin-top: 0px; margin-bottom: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="box-sizing: border-box; border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">如此，比喻越神，文案越稳。</span></p></blockquote><p><br/></p><link rel="stylesheet" href="//www.shidaomedia.com/source/plugin/wcn_editor/public/wcn_editor_fit.css?v134_JzZ" id="wcn_editor_css"/>
zenyi
发表于 2022-11-16 21:51:52
暗恋是风，喜欢是海啸，爱是海，可人是孤岛。
西西20131416
发表于 2022-11-21 10:14:36
不吃饱哪有力气减肥啊。
平燎颐锥
发表于 2022-11-23 23:48:41
是你让我的心里重新燃起希望之火，是你让我的心死灰复燃，是你拯救了我一颗拨凉拨凉的心!本来我决定不会在论坛回任何帖子了，但是看了你的帖子，我告诉自己这个帖子是一定要回的!这是百年难得一见的好贴啊!苍天有眼啊，让我在优生之年得以观得如此精彩绝伦的帖子!楼主，你要继续努力啊! 你是论坛的希望啊
芮成功
发表于 2022-11-25 20:00:24
我们终将迷失在大雾中，互相呼唤。在不同的地点，成为无用的路标。
迷糊的小猪
发表于 2022-12-4 10:15:30
当你身边有个疼爱你的人，哭才有点意思。
泰矿
发表于 2022-12-13 21:35:33
一腔孤勇（现在的状态吧）
迷路月亮
发表于 2022-12-18 12:58:17
感觉要做到楼主这个功底，太难了，我想转行！！！！！
文刀老板zic
发表于 2022-12-24 23:39:46
我是个俗气至顶的人，见山是山，见海是海，见花便是花。唯独见了你，云海开始翻涌，江潮开始澎湃，昆虫的小触须挠着全世界的痒。你无需开口，我和天地万物便通通奔向你。
1368084688
发表于 2023-1-3 17:51:43
我做了一个梦，梦里你蓄起了长发，我们一起慢慢变老。
页:
[1]
2
3
4
5
6
7
8
9
10