牙博士清玄
发表于 2021-7-19 13:52:57
学好这个方法，可以解决80%的Logo设计
<p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; max-width: 100%; color: rgb(82, 82, 82); font-family: PingFang SC, Lantinghei SC, Microsoft YaHei, HanHei SC, Helvetica Neue, Open Sans, Arial, Hiragino Sans GB, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif; letter-spacing: 0.1px; white-space: normal; background-color: rgb(255, 255, 255);">加法是 logo 图形设计中最主流的设计方法，即把两个或两个以上的图形元素，结合成一个全新的图形，每个做过 logo 的<a href="https://www.uisdc.com/tag/%e8%ae%be%e8%ae%a1%e5%b8%88" class="tag_a" target="_blank" style="color: rgb(82, 82, 82); text-decoration-line: none; transition: all 0.2s ease 0s; border-bottom: none; word-break: break-all;">设计师</a>应该都用过这个方法。</p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; max-width: 100%; color: rgb(82, 82, 82); font-family: PingFang SC, Lantinghei SC, Microsoft YaHei, HanHei SC, Helvetica Neue, Open Sans, Arial, Hiragino Sans GB, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif; letter-spacing: 0.1px; white-space: normal; background-color: rgb(255, 255, 255);">前不久，一个朋友发了他公司新设计的 logo 给我看，问我怎么样？他的公司叫达志文化，主要经营与教育相关的业务，他发来的 Logo 长这样：</p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; max-width: 100%; color: rgb(82, 82, 82); font-family: PingFang SC, Lantinghei SC, Microsoft YaHei, HanHei SC, Helvetica Neue, Open Sans, Arial, Hiragino Sans GB, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif; letter-spacing: 0.1px; white-space: normal; background-color: rgb(255, 255, 255);"><span class="img-zoom" style="display: block; width: 746px; cursor: zoom-in; overflow: visible; position: relative; transition: all 0.2s ease 0s;"></span></p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; max-width: 100%; color: rgb(82, 82, 82); font-family: PingFang SC, Lantinghei SC, Microsoft YaHei, HanHei SC, Helvetica Neue, Open Sans, Arial, Hiragino Sans GB, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif; letter-spacing: 0.1px; white-space: normal; background-color: rgb(255, 255, 255);">好不好我就不评价了，我想说的是，logo 设计中的加法并不是简单地把几个元素相加就可以了，讲究的地方其实有很多，葱爷分享几点自己的经验。</p><h4 style="margin: 0px 0px 30px; padding: 0px; box-sizing: border-box; color: rgb(51, 51, 51); font-size: 24px; line-height: 30px; font-family: PingFang SC, Lantinghei SC, Microsoft YaHei, HanHei SC, Helvetica Neue, Open Sans, Arial, Hiragino Sans GB, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif; letter-spacing: 0.1px; white-space: normal; background-color: rgb(255, 255, 255);"><span class="auto_menu" id="menu_0">有哪些比较主流的加法？</span></h4><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; max-width: 100%; color: rgb(82, 82, 82); font-family: PingFang SC, Lantinghei SC, Microsoft YaHei, HanHei SC, Helvetica Neue, Open Sans, Arial, Hiragino Sans GB, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif; letter-spacing: 0.1px; white-space: normal; background-color: rgb(255, 255, 255);"><strong>1. 品牌名首字母相加</strong></p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; max-width: 100%; color: rgb(82, 82, 82); font-family: PingFang SC, Lantinghei SC, Microsoft YaHei, HanHei SC, Helvetica Neue, Open Sans, Arial, Hiragino Sans GB, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif; letter-spacing: 0.1px; white-space: normal; background-color: rgb(255, 255, 255);">可以是大写字母相加、也可以是小写字母相加，关键看哪一种形态更容易结合出高质量的图形，结合的方式常用的有：</p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; max-width: 100%; color: rgb(82, 82, 82); font-family: PingFang SC, Lantinghei SC, Microsoft YaHei, HanHei SC, Helvetica Neue, Open Sans, Arial, Hiragino Sans GB, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif; letter-spacing: 0.1px; white-space: normal; background-color: rgb(255, 255, 255);">叠加，比如L V、圣罗兰的Logo。</p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; max-width: 100%; color: rgb(82, 82, 82); font-family: PingFang SC, Lantinghei SC, Microsoft YaHei, HanHei SC, Helvetica Neue, Open Sans, Arial, Hiragino Sans GB, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif; letter-spacing: 0.1px; white-space: normal; background-color: rgb(255, 255, 255);"><span class="img-zoom" style="display: block; width: 746px; cursor: zoom-in; overflow: visible; position: relative; transition: all 0.2s ease 0s;"></span></p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; max-width: 100%; color: rgb(82, 82, 82); font-family: PingFang SC, Lantinghei SC, Microsoft YaHei, HanHei SC, Helvetica Neue, Open Sans, Arial, Hiragino Sans GB, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif; letter-spacing: 0.1px; white-space: normal; background-color: rgb(255, 255, 255);">共用笔画，比如服装品牌UR。</p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; max-width: 100%; color: rgb(82, 82, 82); font-family: PingFang SC, Lantinghei SC, Microsoft YaHei, HanHei SC, Helvetica Neue, Open Sans, Arial, Hiragino Sans GB, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif; letter-spacing: 0.1px; white-space: normal; background-color: rgb(255, 255, 255);"><span class="img-zoom" style="display: block; width: 746px; cursor: zoom-in; overflow: visible; position: relative; transition: all 0.2s ease 0s;"></span></p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; max-width: 100%; color: rgb(82, 82, 82); font-family: PingFang SC, Lantinghei SC, Microsoft YaHei, HanHei SC, Helvetica Neue, Open Sans, Arial, Hiragino Sans GB, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif; letter-spacing: 0.1px; white-space: normal; background-color: rgb(255, 255, 255);">以及陈幼坚最近为香港公开大学设计的 Logo 也是这种做法。</p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; max-width: 100%; color: rgb(82, 82, 82); font-family: PingFang SC, Lantinghei SC, Microsoft YaHei, HanHei SC, Helvetica Neue, Open Sans, Arial, Hiragino Sans GB, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif; letter-spacing: 0.1px; white-space: normal; background-color: rgb(255, 255, 255);"><span class="img-zoom" style="display: block; width: 746px; cursor: zoom-in; overflow: visible; position: relative; transition: all 0.2s ease 0s;"></span></p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; max-width: 100%; color: rgb(82, 82, 82); font-family: PingFang SC, Lantinghei SC, Microsoft YaHei, HanHei SC, Helvetica Neue, Open Sans, Arial, Hiragino Sans GB, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif; letter-spacing: 0.1px; white-space: normal; background-color: rgb(255, 255, 255);">融合，比如交通银行的Logo把首字母C做字母B的负形。</p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; max-width: 100%; color: rgb(82, 82, 82); font-family: PingFang SC, Lantinghei SC, Microsoft YaHei, HanHei SC, Helvetica Neue, Open Sans, Arial, Hiragino Sans GB, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif; letter-spacing: 0.1px; white-space: normal; background-color: rgb(255, 255, 255);"><span class="img-zoom" style="display: block; width: 746px; cursor: zoom-in; overflow: visible; position: relative; transition: all 0.2s ease 0s;"></span></p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; max-width: 100%; color: rgb(82, 82, 82); font-family: PingFang SC, Lantinghei SC, Microsoft YaHei, HanHei SC, Helvetica Neue, Open Sans, Arial, Hiragino Sans GB, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif; letter-spacing: 0.1px; white-space: normal; background-color: rgb(255, 255, 255);">比如李宁的 Logo 首用字母 L 和 N 融合成一个类似红旗飘扬的图形。</p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; max-width: 100%; color: rgb(82, 82, 82); font-family: PingFang SC, Lantinghei SC, Microsoft YaHei, HanHei SC, Helvetica Neue, Open Sans, Arial, Hiragino Sans GB, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif; letter-spacing: 0.1px; white-space: normal; background-color: rgb(255, 255, 255);"><span class="img-zoom" style="display: block; width: 746px; cursor: zoom-in; overflow: visible; position: relative; transition: all 0.2s ease 0s;"></span></p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; max-width: 100%; color: rgb(82, 82, 82); font-family: PingFang SC, Lantinghei SC, Microsoft YaHei, HanHei SC, Helvetica Neue, Open Sans, Arial, Hiragino Sans GB, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif; letter-spacing: 0.1px; white-space: normal; background-color: rgb(255, 255, 255);">创意组合，比如LG的Logo用L和G组合成一个笑脸。</p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; max-width: 100%; color: rgb(82, 82, 82); font-family: PingFang SC, Lantinghei SC, Microsoft YaHei, HanHei SC, Helvetica Neue, Open Sans, Arial, Hiragino Sans GB, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif; letter-spacing: 0.1px; white-space: normal; background-color: rgb(255, 255, 255);"><span class="img-zoom" style="display: block; width: 746px; cursor: zoom-in; overflow: visible; position: relative; transition: all 0.2s ease 0s;"></span></p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; max-width: 100%; color: rgb(82, 82, 82); font-family: PingFang SC, Lantinghei SC, Microsoft YaHei, HanHei SC, Helvetica Neue, Open Sans, Arial, Hiragino Sans GB, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif; letter-spacing: 0.1px; white-space: normal; background-color: rgb(255, 255, 255);">大众汽车的 Logo 用 V 和 W 组合成类似三个胜利手势的图形。</p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; max-width: 100%; color: rgb(82, 82, 82); font-family: PingFang SC, Lantinghei SC, Microsoft YaHei, HanHei SC, Helvetica Neue, Open Sans, Arial, Hiragino Sans GB, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif; letter-spacing: 0.1px; white-space: normal; background-color: rgb(255, 255, 255);"><span class="img-zoom" style="display: block; width: 746px; cursor: zoom-in; overflow: visible; position: relative; transition: all 0.2s ease 0s;"></span></p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; max-width: 100%; color: rgb(82, 82, 82); font-family: PingFang SC, Lantinghei SC, Microsoft YaHei, HanHei SC, Helvetica Neue, Open Sans, Arial, Hiragino Sans GB, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif; letter-spacing: 0.1px; white-space: normal; background-color: rgb(255, 255, 255);"><strong>2. 品牌名的简称相加</strong></p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; max-width: 100%; color: rgb(82, 82, 82); font-family: PingFang SC, Lantinghei SC, Microsoft YaHei, HanHei SC, Helvetica Neue, Open Sans, Arial, Hiragino Sans GB, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif; letter-spacing: 0.1px; white-space: normal; background-color: rgb(255, 255, 255);">这种做法适合比较简洁的文字，且通常为两个字相加，加法的组合形式与字母相加差不多，比如北京大学的 Logo 是用“北大”二字组合而成。</p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; max-width: 100%; color: rgb(82, 82, 82); font-family: PingFang SC, Lantinghei SC, Microsoft YaHei, HanHei SC, Helvetica Neue, Open Sans, Arial, Hiragino Sans GB, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif; letter-spacing: 0.1px; white-space: normal; background-color: rgb(255, 255, 255);"><span class="img-zoom" style="display: block; width: 746px; cursor: zoom-in; overflow: visible; position: relative; transition: all 0.2s ease 0s;"></span></p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; max-width: 100%; color: rgb(82, 82, 82); font-family: PingFang SC, Lantinghei SC, Microsoft YaHei, HanHei SC, Helvetica Neue, Open Sans, Arial, Hiragino Sans GB, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif; letter-spacing: 0.1px; white-space: normal; background-color: rgb(255, 255, 255);">我在大学期间为北部湾艺术研究院设计的 Logo，则是用“北”字和“艺”字融合而成的。</p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; max-width: 100%; color: rgb(82, 82, 82); font-family: PingFang SC, Lantinghei SC, Microsoft YaHei, HanHei SC, Helvetica Neue, Open Sans, Arial, Hiragino Sans GB, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif; letter-spacing: 0.1px; white-space: normal; background-color: rgb(255, 255, 255);"><span class="img-zoom" style="display: block; width: 746px; cursor: zoom-in; overflow: visible; position: relative; transition: all 0.2s ease 0s;"></span></p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; max-width: 100%; color: rgb(82, 82, 82); font-family: PingFang SC, Lantinghei SC, Microsoft YaHei, HanHei SC, Helvetica Neue, Open Sans, Arial, Hiragino Sans GB, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif; letter-spacing: 0.1px; white-space: normal; background-color: rgb(255, 255, 255);"><strong>3. 品牌名首字母加代表行业属性的元素</strong></p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; max-width: 100%; color: rgb(82, 82, 82); font-family: PingFang SC, Lantinghei SC, Microsoft YaHei, HanHei SC, Helvetica Neue, Open Sans, Arial, Hiragino Sans GB, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif; letter-spacing: 0.1px; white-space: normal; background-color: rgb(255, 255, 255);">使用这种做法的品牌非常多，比如抖音的 Logo 是用小写字母 d 加音符图形融合而成的。</p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; max-width: 100%; color: rgb(82, 82, 82); font-family: PingFang SC, Lantinghei SC, Microsoft YaHei, HanHei SC, Helvetica Neue, Open Sans, Arial, Hiragino Sans GB, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif; letter-spacing: 0.1px; white-space: normal; background-color: rgb(255, 255, 255);"><span class="img-zoom" style="display: block; width: 746px; cursor: zoom-in; overflow: visible; position: relative; transition: all 0.2s ease 0s;"></span></p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; max-width: 100%; color: rgb(82, 82, 82); font-family: PingFang SC, Lantinghei SC, Microsoft YaHei, HanHei SC, Helvetica Neue, Open Sans, Arial, Hiragino Sans GB, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif; letter-spacing: 0.1px; white-space: normal; background-color: rgb(255, 255, 255);">饿了么的 Logo 是用小写字母 e 加吃豆人的图形融合而成的。</p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; max-width: 100%; color: rgb(82, 82, 82); font-family: PingFang SC, Lantinghei SC, Microsoft YaHei, HanHei SC, Helvetica Neue, Open Sans, Arial, Hiragino Sans GB, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif; letter-spacing: 0.1px; white-space: normal; background-color: rgb(255, 255, 255);"><span class="img-zoom" style="display: block; width: 746px; cursor: zoom-in; overflow: visible; position: relative; transition: all 0.2s ease 0s;"></span></p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; max-width: 100%; color: rgb(82, 82, 82); font-family: PingFang SC, Lantinghei SC, Microsoft YaHei, HanHei SC, Helvetica Neue, Open Sans, Arial, Hiragino Sans GB, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif; letter-spacing: 0.1px; white-space: normal; background-color: rgb(255, 255, 255);"><strong>4. 品牌名“首字”或关键字加代表行业属性的元素</strong></p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; max-width: 100%; color: rgb(82, 82, 82); font-family: PingFang SC, Lantinghei SC, Microsoft YaHei, HanHei SC, Helvetica Neue, Open Sans, Arial, Hiragino Sans GB, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif; letter-spacing: 0.1px; white-space: normal; background-color: rgb(255, 255, 255);">比较典型的代表案例是中国银行和工商银行的 Logo，分别用“中”字与“工”字加铜钱图形结合而成。</p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; max-width: 100%; color: rgb(82, 82, 82); font-family: PingFang SC, Lantinghei SC, Microsoft YaHei, HanHei SC, Helvetica Neue, Open Sans, Arial, Hiragino Sans GB, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif; letter-spacing: 0.1px; white-space: normal; background-color: rgb(255, 255, 255);"><span class="img-zoom" style="display: block; width: 746px; cursor: zoom-in; overflow: visible; position: relative; transition: all 0.2s ease 0s;"></span></p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; max-width: 100%; color: rgb(82, 82, 82); font-family: PingFang SC, Lantinghei SC, Microsoft YaHei, HanHei SC, Helvetica Neue, Open Sans, Arial, Hiragino Sans GB, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif; letter-spacing: 0.1px; white-space: normal; background-color: rgb(255, 255, 255);">再比如中国南方电网的 logo，是用“电”字结合电线、电线杆而成。</p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; max-width: 100%; color: rgb(82, 82, 82); font-family: PingFang SC, Lantinghei SC, Microsoft YaHei, HanHei SC, Helvetica Neue, Open Sans, Arial, Hiragino Sans GB, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif; letter-spacing: 0.1px; white-space: normal; background-color: rgb(255, 255, 255);"><span class="img-zoom" style="display: block; width: 746px; cursor: zoom-in; overflow: visible; position: relative; transition: all 0.2s ease 0s;"></span></p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; max-width: 100%; color: rgb(82, 82, 82); font-family: PingFang SC, Lantinghei SC, Microsoft YaHei, HanHei SC, Helvetica Neue, Open Sans, Arial, Hiragino Sans GB, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif; letter-spacing: 0.1px; white-space: normal; background-color: rgb(255, 255, 255);"><strong>5. 品牌名中提到的元素加代表行业属性的元素</strong></p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; max-width: 100%; color: rgb(82, 82, 82); font-family: PingFang SC, Lantinghei SC, Microsoft YaHei, HanHei SC, Helvetica Neue, Open Sans, Arial, Hiragino Sans GB, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif; letter-spacing: 0.1px; white-space: normal; background-color: rgb(255, 255, 255);">比如西瓜视频的 Logo 是用西瓜图形结合视频符号设计出来的。</p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; max-width: 100%; color: rgb(82, 82, 82); font-family: PingFang SC, Lantinghei SC, Microsoft YaHei, HanHei SC, Helvetica Neue, Open Sans, Arial, Hiragino Sans GB, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif; letter-spacing: 0.1px; white-space: normal; background-color: rgb(255, 255, 255);"><span class="img-zoom" style="display: block; width: 746px; cursor: zoom-in; overflow: visible; position: relative; transition: all 0.2s ease 0s;"></span></p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; max-width: 100%; color: rgb(82, 82, 82); font-family: PingFang SC, Lantinghei SC, Microsoft YaHei, HanHei SC, Helvetica Neue, Open Sans, Arial, Hiragino Sans GB, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif; letter-spacing: 0.1px; white-space: normal; background-color: rgb(255, 255, 255);">贝壳找房的 Logo 是用贝壳图形结合房屋图形得来了的。</p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; max-width: 100%; color: rgb(82, 82, 82); font-family: PingFang SC, Lantinghei SC, Microsoft YaHei, HanHei SC, Helvetica Neue, Open Sans, Arial, Hiragino Sans GB, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif; letter-spacing: 0.1px; white-space: normal; background-color: rgb(255, 255, 255);"><span class="img-zoom" style="display: block; width: 746px; cursor: zoom-in; overflow: visible; position: relative; transition: all 0.2s ease 0s;"></span></p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; max-width: 100%; color: rgb(82, 82, 82); font-family: PingFang SC, Lantinghei SC, Microsoft YaHei, HanHei SC, Helvetica Neue, Open Sans, Arial, Hiragino Sans GB, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif; letter-spacing: 0.1px; white-space: normal; background-color: rgb(255, 255, 255);"><strong>6. 代表行业属性的元素相加</strong></p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; max-width: 100%; color: rgb(82, 82, 82); font-family: PingFang SC, Lantinghei SC, Microsoft YaHei, HanHei SC, Helvetica Neue, Open Sans, Arial, Hiragino Sans GB, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif; letter-spacing: 0.1px; white-space: normal; background-color: rgb(255, 255, 255);">比如网易云音乐的 logo 是用音符图形加上唱片图形。</p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; max-width: 100%; color: rgb(82, 82, 82); font-family: PingFang SC, Lantinghei SC, Microsoft YaHei, HanHei SC, Helvetica Neue, Open Sans, Arial, Hiragino Sans GB, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif; letter-spacing: 0.1px; white-space: normal; background-color: rgb(255, 255, 255);"><span class="img-zoom" style="display: block; width: 746px; cursor: zoom-in; overflow: visible; position: relative; transition: all 0.2s ease 0s;"></span></p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; max-width: 100%; color: rgb(82, 82, 82); font-family: PingFang SC, Lantinghei SC, Microsoft YaHei, HanHei SC, Helvetica Neue, Open Sans, Arial, Hiragino Sans GB, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif; letter-spacing: 0.1px; white-space: normal; background-color: rgb(255, 255, 255);">比如葱爷以前为一个饰品品牌设计的 logo，是用四叶草图形与星光图形结合。</p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; max-width: 100%; color: rgb(82, 82, 82); font-family: PingFang SC, Lantinghei SC, Microsoft YaHei, HanHei SC, Helvetica Neue, Open Sans, Arial, Hiragino Sans GB, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif; letter-spacing: 0.1px; white-space: normal; background-color: rgb(255, 255, 255);"><span class="img-zoom" style="display: block; width: 746px; cursor: zoom-in; overflow: visible; position: relative; transition: all 0.2s ease 0s;"></span></p><h4 style="margin: 0px 0px 30px; padding: 0px; box-sizing: border-box; color: rgb(51, 51, 51); font-size: 24px; line-height: 30px; font-family: PingFang SC, Lantinghei SC, Microsoft YaHei, HanHei SC, Helvetica Neue, Open Sans, Arial, Hiragino Sans GB, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif; letter-spacing: 0.1px; white-space: normal; background-color: rgb(255, 255, 255);"><span class="auto_menu" id="menu_1">用加法设计 Logo 有哪些讲究？</span></h4><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; max-width: 100%; color: rgb(82, 82, 82); font-family: PingFang SC, Lantinghei SC, Microsoft YaHei, HanHei SC, Helvetica Neue, Open Sans, Arial, Hiragino Sans GB, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif; letter-spacing: 0.1px; white-space: normal; background-color: rgb(255, 255, 255);"><strong>1. 美观</strong></p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; max-width: 100%; color: rgb(82, 82, 82); font-family: PingFang SC, Lantinghei SC, Microsoft YaHei, HanHei SC, Helvetica Neue, Open Sans, Arial, Hiragino Sans GB, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif; letter-spacing: 0.1px; white-space: normal; background-color: rgb(255, 255, 255);">logo 设计的最基本条件是要美观，因为这个符号代表了一个企业、一个品牌的形象和精神面貌。另外，这个符号以后还会出现在品牌对内对外的绝大部分物料、媒体上，如果 logo 不好看，就会影响到所有的其他设计。</p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; max-width: 100%; color: rgb(82, 82, 82); font-family: PingFang SC, Lantinghei SC, Microsoft YaHei, HanHei SC, Helvetica Neue, Open Sans, Arial, Hiragino Sans GB, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif; letter-spacing: 0.1px; white-space: normal; background-color: rgb(255, 255, 255);"><span class="img-zoom" style="display: block; width: 746px; cursor: zoom-in; overflow: visible; position: relative; transition: all 0.2s ease 0s;"></span></p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; max-width: 100%; color: rgb(82, 82, 82); font-family: PingFang SC, Lantinghei SC, Microsoft YaHei, HanHei SC, Helvetica Neue, Open Sans, Arial, Hiragino Sans GB, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif; letter-spacing: 0.1px; white-space: normal; background-color: rgb(255, 255, 255);">如何让自己设计的 logo 图形好看呢？提升自己的审美当然是最重要的，比如每天都要看一些优秀的 logo 设计作品，还可以多看一些图形、图案作品等等，当然这是一个需要慢慢积累的过程。</p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; max-width: 100%; color: rgb(82, 82, 82); font-family: PingFang SC, Lantinghei SC, Microsoft YaHei, HanHei SC, Helvetica Neue, Open Sans, Arial, Hiragino Sans GB, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif; letter-spacing: 0.1px; white-space: normal; background-color: rgb(255, 255, 255);">而想快速知道自己设计 logo 好看不好看，你可以把自己的 logo 与众多优秀的 logo 放在一起，如果自己的 logo 明显不“合群”，那多半是你的 logo 设计不够好看、不够专业，那么你就要继续尝试其他的图形组合方式，或者是优化一些影响图形美观的细节，比如线条、轮廓、<a href="https://www.uisdc.com/tag/%e9%85%8d%e8%89%b2" class="tag_a" target="_blank" style="color: rgb(82, 82, 82); text-decoration-line: none; transition: all 0.2s ease 0s; border-bottom: none; word-break: break-all;">配色</a>等。</p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; max-width: 100%; color: rgb(82, 82, 82); font-family: PingFang SC, Lantinghei SC, Microsoft YaHei, HanHei SC, Helvetica Neue, Open Sans, Arial, Hiragino Sans GB, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif; letter-spacing: 0.1px; white-space: normal; background-color: rgb(255, 255, 255);">例如几年前我给一个叫“音眸”的服装品牌设计了一个 logo，也是用了加法，我用品牌名相关的两个元素：高音符号和眼睛做结合，刚开始是这么结合的：</p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; max-width: 100%; color: rgb(82, 82, 82); font-family: PingFang SC, Lantinghei SC, Microsoft YaHei, HanHei SC, Helvetica Neue, Open Sans, Arial, Hiragino Sans GB, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif; letter-spacing: 0.1px; white-space: normal; background-color: rgb(255, 255, 255);"><span class="img-zoom" style="display: block; width: 746px; cursor: zoom-in; overflow: visible; position: relative; transition: all 0.2s ease 0s;"></span></p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; max-width: 100%; color: rgb(82, 82, 82); font-family: PingFang SC, Lantinghei SC, Microsoft YaHei, HanHei SC, Helvetica Neue, Open Sans, Arial, Hiragino Sans GB, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif; letter-spacing: 0.1px; white-space: normal; background-color: rgb(255, 255, 255);">但感觉造型不是很美观，于是我又进行了其他尝试：</p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; max-width: 100%; color: rgb(82, 82, 82); font-family: PingFang SC, Lantinghei SC, Microsoft YaHei, HanHei SC, Helvetica Neue, Open Sans, Arial, Hiragino Sans GB, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif; letter-spacing: 0.1px; white-space: normal; background-color: rgb(255, 255, 255);"><span class="img-zoom" style="display: block; width: 746px; cursor: zoom-in; overflow: visible; position: relative; transition: all 0.2s ease 0s;"></span></p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; max-width: 100%; color: rgb(82, 82, 82); font-family: PingFang SC, Lantinghei SC, Microsoft YaHei, HanHei SC, Helvetica Neue, Open Sans, Arial, Hiragino Sans GB, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif; letter-spacing: 0.1px; white-space: normal; background-color: rgb(255, 255, 255);">这种结合方式感觉更好一些，但图形的比例以及线条的细节不到位，所以我又继续做了优化，从而得到了最终的方案：</p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; max-width: 100%; color: rgb(82, 82, 82); font-family: PingFang SC, Lantinghei SC, Microsoft YaHei, HanHei SC, Helvetica Neue, Open Sans, Arial, Hiragino Sans GB, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif; letter-spacing: 0.1px; white-space: normal; background-color: rgb(255, 255, 255);"><span class="img-zoom" style="display: block; width: 746px; cursor: zoom-in; overflow: visible; position: relative; transition: all 0.2s ease 0s;"></span></p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; max-width: 100%; color: rgb(82, 82, 82); font-family: PingFang SC, Lantinghei SC, Microsoft YaHei, HanHei SC, Helvetica Neue, Open Sans, Arial, Hiragino Sans GB, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif; letter-spacing: 0.1px; white-space: normal; background-color: rgb(255, 255, 255);"><strong>2. 要具有行业属性</strong></p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; max-width: 100%; color: rgb(82, 82, 82); font-family: PingFang SC, Lantinghei SC, Microsoft YaHei, HanHei SC, Helvetica Neue, Open Sans, Arial, Hiragino Sans GB, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif; letter-spacing: 0.1px; white-space: normal; background-color: rgb(255, 255, 255);">例如文章开头列举的达志文化 logo，就只是用字母“Ｄ”和“Z”做了简单的相加，这样的图形凭什么说他是达志文化的 logo 呢？任何一个品牌字母是Ｄ和Z开头的品牌都可以这么做。</p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; max-width: 100%; color: rgb(82, 82, 82); font-family: PingFang SC, Lantinghei SC, Microsoft YaHei, HanHei SC, Helvetica Neue, Open Sans, Arial, Hiragino Sans GB, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif; letter-spacing: 0.1px; white-space: normal; background-color: rgb(255, 255, 255);">所以，设计出来的新图形一定要具有该行业的气质和特点，例如李宁旧的 Logo 是由其品牌首字母 L 和 N 组合而成的，且组合出来的图形很有动感、很简洁，这就贴合了运动品牌的属性，而不是直接用两个简单的字母加在一起就完事了。</p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; max-width: 100%; color: rgb(82, 82, 82); font-family: PingFang SC, Lantinghei SC, Microsoft YaHei, HanHei SC, Helvetica Neue, Open Sans, Arial, Hiragino Sans GB, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif; letter-spacing: 0.1px; white-space: normal; background-color: rgb(255, 255, 255);"><span class="img-zoom" style="display: block; width: 746px; cursor: zoom-in; overflow: visible; position: relative; transition: all 0.2s ease 0s;"></span></p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; max-width: 100%; color: rgb(82, 82, 82); font-family: PingFang SC, Lantinghei SC, Microsoft YaHei, HanHei SC, Helvetica Neue, Open Sans, Arial, Hiragino Sans GB, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif; letter-spacing: 0.1px; white-space: normal; background-color: rgb(255, 255, 255);">如果 logo 图形只是用字母或文字简单组合而成，那么这些文字的字体则一定要与该行业的气质相符，比如 LV 的 logo 是由品牌首字母的简单相加，并没其他深刻的含义，但由于其使用的罗马体具有优雅、高端、经典等特质，以及图形也还算好看、独特，所以它们的 logo 总的来说还是符合行业属性的。</p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; max-width: 100%; color: rgb(82, 82, 82); font-family: PingFang SC, Lantinghei SC, Microsoft YaHei, HanHei SC, Helvetica Neue, Open Sans, Arial, Hiragino Sans GB, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif; letter-spacing: 0.1px; white-space: normal; background-color: rgb(255, 255, 255);"><span class="img-zoom" style="display: block; width: 746px; cursor: zoom-in; overflow: visible; position: relative; transition: all 0.2s ease 0s;"></span></p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; max-width: 100%; color: rgb(82, 82, 82); font-family: PingFang SC, Lantinghei SC, Microsoft YaHei, HanHei SC, Helvetica Neue, Open Sans, Arial, Hiragino Sans GB, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif; letter-spacing: 0.1px; white-space: normal; background-color: rgb(255, 255, 255);">还有一种处理方式是，除了文字以外可以再融入一个能体现该品牌行业性质的元素，比如 LG 的 logo 是用品牌首字母 L 和 G 组合成了一个笑脸图案，寓意热情服务、客户至上，这就让这个 Logo 有了内涵。</p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; max-width: 100%; color: rgb(82, 82, 82); font-family: PingFang SC, Lantinghei SC, Microsoft YaHei, HanHei SC, Helvetica Neue, Open Sans, Arial, Hiragino Sans GB, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif; letter-spacing: 0.1px; white-space: normal; background-color: rgb(255, 255, 255);"><span class="img-zoom" style="display: block; width: 746px; cursor: zoom-in; overflow: visible; position: relative; transition: all 0.2s ease 0s;"></span></p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; max-width: 100%; color: rgb(82, 82, 82); font-family: PingFang SC, Lantinghei SC, Microsoft YaHei, HanHei SC, Helvetica Neue, Open Sans, Arial, Hiragino Sans GB, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif; letter-spacing: 0.1px; white-space: normal; background-color: rgb(255, 255, 255);">我设计的北部湾艺术研究院 logo 图形，刚开始的方案是这样的：</p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; max-width: 100%; color: rgb(82, 82, 82); font-family: PingFang SC, Lantinghei SC, Microsoft YaHei, HanHei SC, Helvetica Neue, Open Sans, Arial, Hiragino Sans GB, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif; letter-spacing: 0.1px; white-space: normal; background-color: rgb(255, 255, 255);"><span class="img-zoom" style="display: block; width: 746px; cursor: zoom-in; overflow: visible; position: relative; transition: all 0.2s ease 0s;"></span></p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; max-width: 100%; color: rgb(82, 82, 82); font-family: PingFang SC, Lantinghei SC, Microsoft YaHei, HanHei SC, Helvetica Neue, Open Sans, Arial, Hiragino Sans GB, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif; letter-spacing: 0.1px; white-space: normal; background-color: rgb(255, 255, 255);">虽然也是把“北”字与“艺”字完美的结合起来的，但是该图形在气质上与艺术学院并没什么联系，所以后来我在此基础上加上了传统的回形纹，传统艺术的感觉就加强了。</p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; max-width: 100%; color: rgb(82, 82, 82); font-family: PingFang SC, Lantinghei SC, Microsoft YaHei, HanHei SC, Helvetica Neue, Open Sans, Arial, Hiragino Sans GB, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif; letter-spacing: 0.1px; white-space: normal; background-color: rgb(255, 255, 255);"><span class="img-zoom" style="display: block; width: 746px; cursor: zoom-in; overflow: visible; position: relative; transition: all 0.2s ease 0s;"></span></p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; max-width: 100%; color: rgb(82, 82, 82); font-family: PingFang SC, Lantinghei SC, Microsoft YaHei, HanHei SC, Helvetica Neue, Open Sans, Arial, Hiragino Sans GB, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif; letter-spacing: 0.1px; white-space: normal; background-color: rgb(255, 255, 255);"><strong>3. 可识别</strong></p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; max-width: 100%; color: rgb(82, 82, 82); font-family: PingFang SC, Lantinghei SC, Microsoft YaHei, HanHei SC, Helvetica Neue, Open Sans, Arial, Hiragino Sans GB, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif; letter-spacing: 0.1px; white-space: normal; background-color: rgb(255, 255, 255);">图形中融合的几个主要元素最好能清晰、易识别，而不是只有设计师自己能看出来。有些设计师为了让 logo 图的寓意尽量丰富，把五六个图形融入其中，结果是别人一个都看不出来，这就很没必要，因为一个图形融合的元素太多很容易做成“四不像”，而且 logo 设计并不是寓意越多就越好，如果寓意足够准确、可识别性足够高，那么一两个足以，否则就算再多也是徒劳。</p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; max-width: 100%; color: rgb(82, 82, 82); font-family: PingFang SC, Lantinghei SC, Microsoft YaHei, HanHei SC, Helvetica Neue, Open Sans, Arial, Hiragino Sans GB, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif; letter-spacing: 0.1px; white-space: normal; background-color: rgb(255, 255, 255);">比如中国银行的 Logo 图形，“中”字代表中国，铜钱代表银行，简单易懂、易识别。</p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; max-width: 100%; color: rgb(82, 82, 82); font-family: PingFang SC, Lantinghei SC, Microsoft YaHei, HanHei SC, Helvetica Neue, Open Sans, Arial, Hiragino Sans GB, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif; letter-spacing: 0.1px; white-space: normal; background-color: rgb(255, 255, 255);"><span class="img-zoom" style="display: block; width: 746px; cursor: zoom-in; overflow: visible; position: relative; transition: all 0.2s ease 0s;"></span></p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; max-width: 100%; color: rgb(82, 82, 82); font-family: PingFang SC, Lantinghei SC, Microsoft YaHei, HanHei SC, Helvetica Neue, Open Sans, Arial, Hiragino Sans GB, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif; letter-spacing: 0.1px; white-space: normal; background-color: rgb(255, 255, 255);">再比如耐克的 logo 图形就是一把勾。</p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; max-width: 100%; color: rgb(82, 82, 82); font-family: PingFang SC, Lantinghei SC, Microsoft YaHei, HanHei SC, Helvetica Neue, Open Sans, Arial, Hiragino Sans GB, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif; letter-spacing: 0.1px; white-space: normal; background-color: rgb(255, 255, 255);"><span class="img-zoom" style="display: block; width: 746px; cursor: zoom-in; overflow: visible; position: relative; transition: all 0.2s ease 0s;"></span></p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; max-width: 100%; color: rgb(82, 82, 82); font-family: PingFang SC, Lantinghei SC, Microsoft YaHei, HanHei SC, Helvetica Neue, Open Sans, Arial, Hiragino Sans GB, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif; letter-spacing: 0.1px; white-space: normal; background-color: rgb(255, 255, 255);">前段时间长隆要我们帮设计一款“奇妙动物直播间”的 logo，我也是使用了加法，创意是用动物掌印结合视频播放符号，刚开始的方案是这样：</p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; max-width: 100%; color: rgb(82, 82, 82); font-family: PingFang SC, Lantinghei SC, Microsoft YaHei, HanHei SC, Helvetica Neue, Open Sans, Arial, Hiragino Sans GB, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif; letter-spacing: 0.1px; white-space: normal; background-color: rgb(255, 255, 255);"><span class="img-zoom" style="display: block; width: 746px; cursor: zoom-in; overflow: visible; position: relative; transition: all 0.2s ease 0s;"></span></p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; max-width: 100%; color: rgb(82, 82, 82); font-family: PingFang SC, Lantinghei SC, Microsoft YaHei, HanHei SC, Helvetica Neue, Open Sans, Arial, Hiragino Sans GB, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif; letter-spacing: 0.1px; white-space: normal; background-color: rgb(255, 255, 255);">为了照顾完整的圆形外轮廓，我把整个掌印图形都所在圆内，但这样做就导致了，三角图形没有在圆形的正中央，于是弱化了视频播放符号的识别性，所以后来我把整个掌印图形向右移动冲出了圆圈，这么做不仅加强了识别性，而且使整个图形变得更特别。</p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; max-width: 100%; color: rgb(82, 82, 82); font-family: PingFang SC, Lantinghei SC, Microsoft YaHei, HanHei SC, Helvetica Neue, Open Sans, Arial, Hiragino Sans GB, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif; letter-spacing: 0.1px; white-space: normal; background-color: rgb(255, 255, 255);"><span class="img-zoom" style="display: block; width: 746px; cursor: zoom-in; overflow: visible; position: relative; transition: all 0.2s ease 0s;"></span></p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; max-width: 100%; color: rgb(82, 82, 82); font-family: PingFang SC, Lantinghei SC, Microsoft YaHei, HanHei SC, Helvetica Neue, Open Sans, Arial, Hiragino Sans GB, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif; letter-spacing: 0.1px; white-space: normal; background-color: rgb(255, 255, 255);"><span class="img-zoom" style="display: block; width: 746px; cursor: zoom-in; overflow: visible; position: relative; transition: all 0.2s ease 0s;"></span></p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; max-width: 100%; color: rgb(82, 82, 82); font-family: PingFang SC, Lantinghei SC, Microsoft YaHei, HanHei SC, Helvetica Neue, Open Sans, Arial, Hiragino Sans GB, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif; letter-spacing: 0.1px; white-space: normal; background-color: rgb(255, 255, 255);">加法可以让 logo 图形的设计有理可依、有迹可循，可以增加 logo 设计的合理性，所以很受设计师和客户的青睐，但加法只是手段而不是目的，所以，在使用加法的时候也千万别忘了 logo 设计的一些原则性问题，比如：美观性、简约性、相关性、原创性等。</p><p><br/></p><link rel="stylesheet" href="//www.shidaomedia.com/source/plugin/wcn_editor/public/wcn_editor_fit.css?v134_SH0" id="wcn_editor_css"/>
明天上午
发表于 2021-7-22 00:44:02
每个人都有潜在的能量，只是很容易被习惯所掩盖，被时间所迷离，被惰性所消磨。
0752安仔
发表于 2021-7-23 06:02:29
远方成了苟且，你是我眼前的诗。
七十二街
发表于 2021-7-24 03:47:49
生活晴朗，万物可爱。
@Xizi_d8n5Prtr
发表于 2021-7-25 22:27:40
你总不能被预设的困难打倒吧。
不用为难
发表于 2021-7-25 22:27:40
我不为楼主这样的标题所吸引，也不是被帖子的内容所迷惑。我不是来抢沙发的，也不是来打酱油的。我不是为楼主呐喊加油的，也不是对楼主进行围堵攻击的。我只是为了每天30帖默默奋斗。你是个美女，我毫不关心，你是个怪兽，我决不在意；你是个帅哥，我不会妒忌，你是个畜男，我也不会PS。你的情操再怎么高尚，我也不会赞美，你的道德如何沦丧，我也不为所动。在这个处处都要验证码的时代，不得不弄个牛B的数字来显眼，于是我抄下了这段话，专门用来回帖，好让我每天有固定的积分收入
落花酱酱
发表于 2021-7-25 22:27:40
年月把拥有变作失去。（来自光辉岁月）
A711010
发表于 2021-7-25 22:27:40
我怀疑楼主用的是金山快译且额外附带了中对中翻译。
巡山小妖精
发表于 2021-7-25 22:27:40
人家解释，我想，这世界上又要多我这一个疯子了
许上
发表于 2021-7-25 22:27:40
理想主义者是不可救药的：如果他被扔出了他的天堂，他会再制造出一个理想的地狱。
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